In 2023, we conducted a study exploring the gig economy in Sarnia Lambton through a mixed research method utilizing both quantitative and qualitative methods to further explore the motivational factors influencing gig workers and employers in Sarnia Lambton. To better understand their needs and identify the essential supports needed locally, we surveyed 104 gig workers and conducted consultations with 30 local gig employers.
Our findings highlight the importance of flexible job structures, clear communication, varied compensation models, and effective feedback channels for gig workers and businesses. Gig employers experienced challenges such as talent retention, financial constraints, and seasonal turnover, influencing the need for a reliance on gig workers as a recruitment and retention solution.
Efforts to integrate gig workers into the local community face awareness gaps and calls for enhanced support structures. By combining the analysis of survey data with insights from business consultations, our study provides a deeper understanding of gig work in Sarnia Lambton, along with informed recommendations to support both gig workers and employers locally.
